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blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

Human Resources Career Development Accountancy Project Management Leadership Management Payroll Learning and Development Procurement Bookkeeping Information Technology

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

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A Business Guide to Creating an Inclusive Learning Culture

An inclusive learning culture is something that is not only beneficial to employees, but employers too. Read our five tips on how best to ensure your learning culture is as inclusive as it can be.

Zara Safdar

28 June 2023 - 3 min read

A Business Guide To Creating An Inclusive Learning Culture

4 Tips for Saving for Your First Home

Saving for your first home can be an exciting but daunting experience. We've pulled together 4 of our best top tips to help kick-start your savings journey.

Zara Safdar

14 December 2022 - 3 min read

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