blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

Featured Blogs

Supporting Women Beyond Women S History Month

Supporting Women Beyond Women's History Month

Human Resources
A Complete Guide To Building Powerful Professional Relationships

How to Find and Be a Great Mentor: A Complete Guide to Building Powerful Professional Relationships

Human Resources
Management And Motherhood Why Mums Make Great Managers

Management and Motherhood: Why Mum's Make Great Managers

Leadership and Management
How To Build An Upskilling Strategy

How to Build An Upskilling Strategy

Learning and Development
What Is A Payroll Administrator

What is a Payroll Administrator?

Accountancy
What Does A Bookkeeper Actually Do

What Does a Bookkeeper Actually Do?

Accountancy
5 Careers You Can Choose In Procurement & Supply

5 Careers You Can Choose in Procurement & Supply

Procurement and Supply
Accountancy

How to Start a Career in Bookkeeping (With no Experience)

This guide explains how to start a career in bookkeeping with no experience, covering the skills, qualifications and entry-level roles to look out for. If you’re new to finance, with an interest in bookkeeping specifically – this one's for you!

Zara Safdar

18 February 2026 - 3 min read

Accountancy

What Does a Bookkeeper Actually Do?

Curious about a bookkeeping career? This guide breaks down what bookkeepers do, the skills you need, and how to get started with AAT qualifications. Perfect for beginners or anyone exploring a career in finance.

Zara Safdar

16 February 2026 - 2 min read

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